Creative Enterprises International, Inc. Announces the Launch of Jana Skinny Water in the NY Metro Area

NEW YORK, Sept. 15, 2005 (PRIMEZONE) -- Creative Enterprises International, Inc. (Pink Sheets:CEII) announces the New York City area launch of its innovative new product, Jana Skinny Water (www.skinnywater.com).

Big Geyser, the largest independent beverage distributor in the five boroughs, including Nassau and Suffolk Counties, with over 20,000 accounts served, will act as the main distributor of Jana Skinny Water. "Big Geyser is very excited to be launching Jana Skinny Water in the NYC and Long Island markets," said Lewis Hershkowitz, Big Geyser's President. "We believe that Jana Skinny Water is one of the new age items that will have mass appeal and provide health benefits."

Jana Skinny Water is a unique new beverage in the Functional Hydration category, and aids the body's fat-burning mechanism by curbing appetite and increasing metabolic rates. It provides a completely natural form of weight control and weight loss. "Jana Skinny Water is one of the most innovative and effective beverages to enter the functional beverage category. It's the perfect diet partner for consumers who are seeking to lose weight or simply maintain their weight," said Michael Salaman, President of CEII, "and we are delighted that retailers who now sell our Jana Natural European Artesian Water, such as Whole Foods and Walgreen's, will be heavily involved in the New York launch of Jana Skinny Water." The product is currently available at participating 7-Eleven stores throughout the country.

Jana Skinny Water will officially launch in NYC the last week of September, with a wide array of marketing efforts, promotional support, and sponsorship tie-ins. This week, during the Fashion Week events in Manhattan, Jana Skinny Water will be the official water sponsor of over 15 new up-and-coming designers, including Jennifer Nicholson, Zaldy, Rachel Comey, Jeremy Scott, Alexandre Herchcovitch, Morgane Le Fay, and the debut collection of Kai Kuhne, former lead designer of As Four.

Jana Skinny Water will have six spots running every hour on the Times Square Jumbotron from 7 A.M until 1 A.M. In addition, 10 large trucks will be wrapped with the Jana Skinny Water logo, along with eye-catching visuals, as well as TV and Print ads. Jana Skinny Water has recently been featured in the "New Products" sections of publications such as Brandweek, Beverage Spectrum, Convenience Store News, Yahoo Finance, Bloomberg, and eDiets.com, as well as a feature segment on Fox 5 News in New York.

Jana Skinny Water's patented formula contains specially selected essential nutrients, plus calcium, magnesium, silica and potassium combined with the clinically proven weight loss ingredient, Hydroxycitric Acid (Super CitriMax). The Super CitriMax is sourced from the extract of the Garcinia Cabogia plant, a fruit indigenous to Southern Asia. The all natural ingredient is ephedra free, and contains no calories, preservatives, caffeine or sugar. Super Citirmax has gone through human clinical studies with the Georgetown Medical Center in Washington, D.C., where the average weight loss was approximately 10 pounds in 8 weeks. Optimal results occur when the following set of guidelines are adhered to: based on a 2,000-calorie intake diet, drink one bottle of Jana Skinny Water 30-60 minutes before each meal and combine this with the normal daily activity of walking.

Skinny Water

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